Creative Direction / Producer / Editor: Alison Li

"Best Reality Promo" in Promax Asia Awards 2013

AXN was bringing The Apprentice to Asia! But before the real competition starts, we had to come up with a spot letting the viewers know beforehand, in order to build up the anticipations. After a couple rounds of brainstorming, we decided on the concept: A Chess Game - Just like a pawn in a chess game, only one with the smartest move will impress the boss and win the game! The filming was done by Shiroku in KL against chroma key whereby i worked with them on creative direction. I edited the spot after the shoot, and worked with Critica on CG composition.